Week 6

This week we developed our campaign, looking at what it would include. We narrowed it down to a presentation, booklet, website and a visual / journey map. 
Targeting small — medium New Zealand businesses, informing them of the buy one, give one model, that it works and how it can help Kiwi Kids.
Our desired action at this point is to inform, prove and involve

Week 5

Today was hand-in for our visual briefs. We set out on desks then walked around to look over all briefs finding one to continue on with. Emma and I decided to continue on in a group doing our same brief, which is focusing on child poverty within New Zealand and creating a campaign to help them by adapting the buy one, give one model.

Week 4

First Exchange I could attend. We talked about what everyone way doing and some people asked a couple questions for research to their project. I didn't find it too helpful as the others didn't understand what it was we were doing in VCD, and I didn't have any relative questions to ask. So I had to explain in detail what we had to do, which gave me more of an understanding of it too.